Alula uses sophisticated AI-technology, packaged in a consumer mobile app, to webscrape the most well-known content creation platforms (such as Instagram, YouTube and X), identifying stolen images, music, animations, videos (and much more) and reporting this back to the user. Alula then offers the user the possibility to ask for the content to either be paid for or taken down.
The result is a fundamental change in the way we can approach the topic of intellectual property. Alula monitors and notifies users of cases of IP theft on a regular basis, protecting their creations and promoting their content.